Mistakes to Avoid When Registering Domains
When starting a new website, whether as a way to promote your services, publish a new book, develop an informational site for your organization or even a personal blog, one of the first and foremost decisions you will have to make is choosing a Domain Name. The choice you make will eventually affect the success of your website in nearly every area, including search engine optimization (SEO) and social media marketing (SMM).
Why is it so important?
The Domain Name is a representation of you on World Wide Web (WWW). It is the representation of your business on the internet. Therefore, before deciding for one, you should carefully search for a name that is simple and easy to recall. It should reflect your business so that people looking for your company on the internet can locate you without much hassle.
The other point you should consider is always making sure that your domain register is not one of those companies whose system is based on closed-source software, because then, you will be putting yourself in a complicated position in the event you want to transfer the Domain Name to a different register.
How bad is it if I choose to register a domain with my web hosting company?
There is nothing wrong in having your domain and your website on the same account. In fact, it is convenient to have your domain registered with your web hosting provider, that way you don’t have to login to two different accounts.
Though there may be some claims indicating that it is a bad idea to have a domain registered with your web hosting provider, due to the fact that they may make it difficult to transfer it to a different register, in the event you have a disagreement with them – that it’s simply not so.
Unless both your domain and site are hosted with companies based on closed-source software, like I have mentioned above, or their domain policy indicates a non-domain transfer, you can migrate both your site and domain to whomever you wish with no problems whatsoever. Just make sure that your site content (content, database and email folders), is correctly backed up and downloaded into your pc.
And if you are not an expert on the matter, you can always contact your new web hosting provider to do the job for you, which I am assuming it should be for free, at least the first time you perform the site migration.
Moreover, if you believe that by having the Domain and Site Content under the same account, you are running the risk of being hacked, please think again. The hacker can still mess with your site – if not fully protected – whether you have your Domain Name registered with your site-hosting provider or somewhere else in a separate account.
Likewise, if one of your concerns is that hackers may claim ownership of the domain once they have hacked your site, which is unusual to happen, then, you are supposed to make sure that all the supporting documents of the purchased domain are safeguarded so you can present it to your hosting provider to claim for its ownership.
Besides, hackers don’t usually go after domains, they go after sites.
Domain ownership certificates
So worry not. If you choose to register your domain with hosting providers like EagleProHost.com, where the customer has the advantage of managing his/her Domain and Website from a singular location, running the risk of losing a Domain because of hackers is no longer a concern; if there was any, to begin with.
As of to the writing of this article, we have come up with yet another feature that will help you increase your brand awareness, namely our new domain certificates. These certificates will be delivered to any customer who has registered a new domain, has renewed their existing one or has updated their domain’s WHOIS settings.
What are the domain ownership certificates all about?
The domain ownership certificates are still very little known on the hosting market. Their main purpose is to substantiate the ownership of a given Domain Name in a visually appealing way.
Each registrant will be issued a professionally designed certificate even if the website associated with their new domain is not yet ready. It can be printed, framed and placed on the respective registrant’s office wall, for example.
Each certificate will display the following information:
- The domain owner’s name;
- The domain name that has been registered/renewed;
- The domain’s validity period.
Apart from the above-listed details, we will also include the name of the hosting provider from which the given domain name has been purchased.
So, let us get straight to the point and talk about Domain Name and Domain Name System (DNS).
Why did Internet Corporation for Assigned Names and Numbers (ICANN) decide to use names instead of numbers? Names are easier to remember. The Internet addressing scheme is not very effective without them.
How does the DNS work?
Each computer on the World Wide Web (www) has an Internet protocol (IP) address; a unique string of four numbers separated by periods, such as 184.108.40.206. Since remembering the IP addresses of all of our favorite websites can be almost impossible, a group of computer scientists headed by Paul Mockapetris back in 1983, created the domain name system (DNS) now used to assign a unique name to each numeric IP address.
But Domain Name are much more than just a string of four number separated by periods or a technical shortcut. A well thought of, simple, short, memorable and easy to remember Domain Name can make a difference between creating a successful online presence and getting lost in cyberspace.
It is said that one of the most essential prerequisites for setting up a successful online presence is the domain. It is what visitors will observe first when they discover your website and what they will identify you with.
Therefore, it has to be personal. You have to own it. It has to travel with you everywhere you go, literally. You have to like it and love it, because in the end, a good chosen domain name will add credibility to your business. It becomes your brand.
Brand recognition starts with the very name of your business. The way you communicate it out to your audience could have a great impact on your success.
In fact, many experts on the subject suggest that in order to ensure a positive brand image right from the start, it’s recommended to register your domain for at least а few years in advance. This way, if a trust-sensitive prospect performs a WHOIS lookup on your domain online, they will see that you have serious business intentions.
Your customers will thank you, and your business will benefit from it. The shorter and easier your Domain Name is to spell and remember, the more likely your customers will be to type it in time and time again. It will eventually reinforce your brand, making it easier for customers to return to your site over and over.
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